Suölo® is the brand name for a new sort of seasoning. Tasty for sure, but healthy too. Reduced in sodium by using patented healthy mineral salt technology. Suölo® has all the taste but half the salt.
Suolo is a new start up business that approached White Label earlier this year. The task was simple, to create a brand identity for a new to market product that encompassed everything Suolo stood for. The task with any ‘off the shelf’ product is that the importance of the visual identity is heightened is comparison to any other business.
The owners at Suolo had already worked with one of our Designers, Ben, on another project, so personally requested if he could be the one to lead this rebrand. From initial brief through to completion, Ben supported Steve and the Suolo team daily on ensuring their visual identity and packaging was on point.