5 Graphic Design Essentials That Every Business Needs

5 Graphic Design Essentials That Every Business Needs

In today’s digital age, it’s now easier and cheaper to get your brand in more places. Social Media and the internet allow us (as businesses) to be on show to a much wider audience than ever before. The price of print is always decreasing, meaning it’s now more cost effective to produce marketing material and stationery.

So, how do you use this to help you scale up your business? Below, we’ve put together a guide of the essentials that every business should have.

1. Social Media Graphics

Social media should be at the heart of EVERY businesses marketing strategy. It’s a free platform to increase your sales and increase brand awareness. Creating consistent content daily across multiple platforms with ‘on-brand and eye-catching’ posts should be a high priority for your business.

 

2. Brochures/Flyers/Leaflets

Creating a company brochure or flyer is essential for every business. Whether it’s a flyer to hand out at a trade show, ora luxury brochure to leave behind after a promising meeting.

3. Infographics

Infographics should be used throughout your website, social media and printed material.

‘People remember 80% of what they see and do, compared with just 20% of what

they read.’

The aim for all of your business content should be for your prospects, potential customers and followers to be able to absorb as much information from you.

4. Blog Graphics

Blogging is a great way of sharing content with a wide audience and leading prospects back to your website. It also helps build up your SEO and improve your site performance.

That said, if people aren’t clicking through to your blog, it’s not going to be wor

king effectively. Our brains process images 60,000 times faster than text, with this in mind, supporting images for your blog are extremely important.

5. Business Cards

Business cards are still very much an important business tool. If you’re an active offline marketing (attending networking, trade shows and meetings), then your business card needs to stick in the mind of your prospects for your follow up calls.

The good news is, you don’t have to hire an in house designer or spend hours trying to learn how to design these yourself. You can hire an unlimited graphic designer from White Label from only £179/month.

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